Total Work is a hypothetical creative and branding agency (as well as a publishing company) based out of the old Ruby Match Factory in Camden, NJ. Influenced by the great tradition of modernist design (with Wim Crouwel’s Total Design agency being a somewhat obvious touchstone), Total Work believes in doing the “Total Job”; design from the ground up with every detail meticulously considered.

Part of doing the "total job" means handling everything from merchandising and social media presence to typography. To that end, Total Work features its own bespoke typeface which it uses to brand all of the products and publications it releases.

The products range from workbooks, to candles featuring the scents of South Jersey, each working to paint a full picture of who Total Work is and what Total Work does.

Blue Pyramid is a clothing/ lifestyle brand heavily inspired by technology, which aspires to produce functional apparel and goods that eschew the traditional gender binary. The central logo is a variation on the symbol for non-binary, styled after the Chi-Ro.

SIFF, or the Seattle International Film Festival, is a film festival that has run annually in Seattle, WA since 1976. SIFF is the largest film festival in the country, lasting 24 days and bringing in roughly 150,000 attendees annually. Their reputation is that of an “audience festival”– one driven by the enthusiasm of film lovers– rather than an industry festival limited to insiders and socialites.

Despite the festival’s longevity and attendance, it lacks a cohesive visual identity from year to year. To remedy this, a modular identity based on the idea of how we see was devised. This identity consists of a new logo, new brand colors, a proprietary halftone, and a proprietary typeface.

"Real Bass Vol. 1: Welcome to tha Jungle" was a self-directed multimedia project, conceived as an homage to the aesthetics of the early 90s rave movement, as well as the culture of taping live DJ sets and distributing them. There was a strong desire for the project to feel authentic, so rather than limiting the project strictly to visuals, an hour-long mix of Drum n Bass was created and dubbed to tape.

A longsleeve tee shirt and a small zine full of exploratory work were also produced and sold. All of the profits were donated to Planned Parenthood, the National Lawyers Guild, and the Mazzoni Center for LGBTQ Health.

In my spare time, I often design typefaces or lettersets, which I will then apply to posters or T-shirts in order to serve as a specimen. I feel like this is a fun and engaging way to show how the type can be applied, and some of the pieces I've designed have gotten such positive responses that I've ended up producing them. The shirt above is one such example.

The poster above and T-shirt below were designed to showcase a blackletter set that I have been developing, inspired by science fiction and Yiddish constructivism.

The shirt pictured below was designed to showcase Gesamt Sans, my first complete typeface family. They jokingly declare that "Gesamt Sans is for serious purposes only."